-ing: Heritage as a Verb
Retail & Hospitality Design
2024
Activating heritage through retail & Hospitality space
This thesis proposes leveraging museum stores and F&B (Food and Beverage) spaces as platforms for showcasing intangible heritage. By utilizing the inherent potential of these spaces, such as sensory engagement, storytelling, and cultural immersion, this thesis aims to promote the preservation and recognition of intangible heritage as a vibrant cultural phenomenon, in so doing bridging historical value and contemporary life.
This thesis proposes leveraging museum stores and F&B (Food and Beverage) spaces as platforms for showcasing intangible heritage. By utilizing the inherent potential of these spaces, such as sensory engagement, storytelling, and cultural immersion, this thesis aims to promote the preservation and recognition of intangible heritage as a vibrant cultural phenomenon, in so doing bridging historical value and contemporary life.
By demonstrating the applicability of this strategy within national museums, this thesis aims to contribute to the understanding and development of intangible heritage display environments. Through the integration of intangible heritage into museum experiences, visitors are not only educated about the past but also encouraged to recognize the continued relevance and vibrancy of cultural traditions in their own lives.